Submit an Initiative

Are you a brewer or a business operating in the beer value chain in Europe that has taken steps to integrate environmental sustainability in your operations? If so, we’d love to know more and to promote your efforts.

Campus Peroni


Secondary Products - Regional - Italy

Promoting training and innovation based on two key pillars of beer quality: sustainable cultivation of beer barley and 100% Italian malt. 

Snap Pack: an innovation to reduce plastic


Packaging - Global - Global

The glue holding Carlsberg cans together will eliminate up to 76% of the plastic used in traditional multipacks, reducing plastic waste by more than 1,200 tonnes globally.

Gambrinus: exit from PET


Packaging - National - Czech Republic

Gambrinus Brewery stopped selling beer in PET bottles on 1 January 2020, reducing plastic production by 334 tons per year

First brewery in the world to virtually eliminate water wastage


Water efficiency - European - Denmark

Carlsberg Group's Fredericia brewery in Denmark was selected as a test site for its first “Total Water Recycling Plant” which will reduce the average water consumption at the brewery from the already low current level of 2.9 hl of water/hl of beer to 1.4 hl of water/hl of beer.

Drink Radegast, save water


Water efficiency - Regional - Czech Republic

Over the last 10 years, the Radegast brewery has invested tens of millions of CZK to reduce water consumption. In 2018, Radegast reached a historic milestone because it needed only 2.51 hl of water (251 liters) to produce 1 hl (100 liters) of beer.

Music festival cups go sustainable


Circularity - European - Denmark

At Roskilde Festival in 2019, Tuborg replaced over 1 million one-way plastic cups with sustainable cups that can be used up to 25 times, complete with collection and washing for re-use.