THE KEY ASKS OF THE BREWERS OF EUROPE
ON THE FUTURE EU PACKAGING
AND PACKAGING WASTE REGULATION

PIONEERS
IN SUSTAINABLE PACKAGING

Europe has a rich range of beers, all coming in different shapes and sizes. Packaging, whether it’s glass bottles, aluminium cans, or kegs, is essential for beer. That’s why brewers have innovated and invested over many years to make our packaging ever more sustainable, ensuring our sector has a positive impact on the planet

We take our responsibility seriously to minimise the environmental impact of beer packaging throughout the lifecycle by reducing, reusing and recycling. The Brewers of Europe supports the overall goals of the Packaging and Packaging Waste proposal as we strive for a more circular economy, but legislation must support the EU Single Market and be non-discriminatory, proportionate, and enforceable.

Sustainable beer packaging

OUR KEY ASKS

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CREATE A LEGAL LEVEL PLAYING FIELD

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SET TARGETS AT THE MANUFACTURER LEVEL

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INCENTIVISE THE USE OF KEGS

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BUILD ON BEST PRACTICE

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USE EXEMPTIONS TO SUPPORT PACKAGING SUSTAINABILITY

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MANDATORY LABELLING MUST BE CLEAR

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ANY BANS SHOULD BE EVIDENCE-BASED

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PROVIDE TIME AND CLARITY FOR CHANGE

READ MORE

The key asks of The Brewers of Europe on the future EU Packaging and Packaging Waste Regulation

The key asks of The Brewers of Europe on the future EU Packaging and Packaging Waste Regulation

A briefing notes on kegs

A BRIEFING
NOTE ON KEGS

A CRITICAL BEST PRACTISE IN SUSTAINABLE BEVERAGE PACKAGING THAT SHOULD BE  INCENTIVISED AND NOT DISCOURAGED

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