Submit an Initiative

Are you a brewer or a business operating in the beer value chain in Europe that has taken steps to integrate environmental sustainability in your operations? If so, we’d love to know more and to promote your efforts.

Water for Hops

01/01/2019

Water efficiency - - Czech Republic

Water for Hops project aims at finding solutions to secure enough water for future hop production in Saaz region in the Czech Republic.

Dolium one way kegs are 100% recyclable and circular

01/01/2021

- Global - EU

In preparation of the reopening of the HORECA in the Benelux & France, Dolium have prepared its keg collection program, developed local dismantling, and realized solutions for 100% reuse of the materials together with recycling partners. All at no cost for customers.

First heavy duty electric trucks

01/01/2020

- European - Others

In 2020, Carlsberg Group purchased electric 26-tonne trucks from Renault Trucks to make important steps in the transformation of urban transport.

Local recoursing & most Sustainable brewhouse of Europe

01/08/2020

- European - Netherlands

Sinds the end of the 90's about 95% of our raw matherials are sources with 25 local farmers. In 2001 we re-introduced the cultivation of hops in The Netherlands. In 2020 we opend our new brewhouse; the most sustainable brewhouse of Europe.

Heineken’s Sol now brewed with solar energy

01/04/2020

Energy - Global - Global

Since April 2020, HEINEKEN's Sol beer has been brewed using solar energy thanks to the installation of 9,212 solar panels in its brewery in Zoeterwoude. Consumers across 50 markets now have access to the sunshine beer, which marks an important step in its journey to reduce its carbon footprint.

Circular fridges to zero waste at HEINEKEN Mexico

01/03/2016

Circularity - National - Others

HEINEKEN is working with one of its fridge manufacturers in Mexico to collect more than 7,300 used fridges from the market. This means that 99.8% of the components of old fridges can now be reused, remanufactured or recycled.

HEINEKEN pioneers zero-emission shipping in the Netherlands

01/01/2018

Transport - National - Netherlands

Zero Emission Services B.V., a Dutch company, is introducing interchangeable battery containers to make inland shipping emission-free, HEINEKEN is their first client. The company has entered into a 10-year agreement, making great step towards climate-neutral logistics in the Netherlands.

Climate neutral brewery in Austria

01/12/2018

Energy - Regional - Austria

Brau Union’s second climate-neutral Schladming brewery in Austria, part of the Heineken group. The brewery is now entirely powered by renewable energy thanks to the installation of a new biomass boiler in June 2019. #BrewingABetterWorld

Removing plastic from Heineken UK multi-pack cans

01/10/2019

Packaging - National - United Kingdom

In the UK, Heineken is eliminating plastic from millions of cans as it rolls out innovative sustainable packaging across thousands of UK stores. Green Grip, the new 100% plastic-free cardboard topper for multi-pack cans is sustainably sourced, recyclable and compostable.

Heineken brewed 100% green for the Dutch market

01/01/2010

Energy - National - Netherlands

Since July this year, all Heineken beer for the Dutch market has been brewed using 100% green energy. Allowing the brand to take another step towards Heineken Netherlands’ mission to be fully circular by 2030. #WeAreHEINEKEN #BrewingABetterWorld

Building the New Forest of Sofia

24/03/2018

Energy - Regional - Bulgaria

Zakgorka Brewery’s beer brand Ariana supported the building of the ‘green filter’ in the capital city of Sofia by planting 6286 trees.

Biogas – our new renewable energy source

20/10/2020

Energy - Local - Croatia

HEINEKEN Croatia has built a new pipeline, through which biogas is run from the purifier to the boiler room, where it is burned and used as thermal energy for production and heating.

Brewed by the Sun

01/02/2020

Energy - National - Spain

Heineken Spain is the first Spanish brewer to produce all its beers and ciders exclusively with 100% renewable electricity.

Ciucaș: protecting nature is in our nature

01/10/2013

Secondary Products - European - Romania

Ciucaş, an Ursus brand, supports Foundation Conservation Carpathia in its effort to protect the forests in the Făgăraș Mountains, natural habitat for stags, deer and other wild animals.

Campus Peroni

01/06/2018

Secondary Products - Regional - Italy

Promoting training and innovation based on two key pillars of beer quality: sustainable cultivation of beer barley and 100% Italian malt. 

Snap Pack: an innovation to reduce plastic

06/09/2018

Packaging - Global - Global

The glue holding Carlsberg cans together will eliminate up to 76% of the plastic used in traditional multipacks, reducing plastic waste by more than 1,200 tonnes globally.

Gambrinus: exit from PET

01/01/2020

Packaging - National - Czech Republic

Gambrinus Brewery stopped selling beer in PET bottles on 1 January 2020, reducing plastic production by 334 tons per year

First brewery in the world to virtually eliminate water wastage

29/06/2020

Water efficiency - European - Denmark

Carlsberg Group's Fredericia brewery in Denmark was selected as a test site for its first “Total Water Recycling Plant” which will reduce the average water consumption at the brewery from the already low current level of 2.9 hl of water/hl of beer to 1.4 hl of water/hl of beer.

Drink Radegast, save water

01/01/2017

Water efficiency - Regional - Czech Republic

Over the last 10 years, the Radegast brewery has invested tens of millions of CZK to reduce water consumption. In 2018, Radegast reached a historic milestone because it needed only 2.51 hl of water (251 liters) to produce 1 hl (100 liters) of beer.

Music festival cups go sustainable

03/07/2019

Circularity - European - Denmark

At Roskilde Festival in 2019, Tuborg replaced over 1 million one-way plastic cups with sustainable cups that can be used up to 25 times, complete with collection and washing for re-use.