Ursus Breweries have pioneered a selective collection point at several Romanian music festivals to raise awareness of packaging waste and to ensure that the events are run in a sustainable way.
- Beginning in 2016 with UNTOLD – the largest electronic music festival in Romania.
- Extended in 2017 at Awake Festival and Oktoberfest Romania – adapting it to the type of consumption at each of these events.
- In 2019 selective collection points were made available at NEVERSEA festival and introduced the paper cup for serving draught beer.
As partner to these three largest festivals in Romania, Ursus collected and recycled over 1,200 kg aluminum cans and 21,800 plastic cups.
For these initiatives, Ursus Breweries was rewarded at the Green Can Business Award 2019 Gala.