Submit an Initiative

Are you a brewer or a business operating in the beer value chain in Europe that has taken steps to integrate environmental sustainability in your operations? If so, we’d love to know more and to promote your efforts.

How the BeerTrim stops beer taps from leaking


Packaging, Circularity - Global - Global

The BeerTrim nozzle is a simple, waste-saving device designed to improve tap performance and bar efficiency. A patented gadget that retrofits onto any beer pipe or tap, BeerTrim uses laminar flow to ensure a smooth and stable flow of beer from the tap with minimal foaming and fobbing.

Removing plastic from Heineken UK multi-pack cans


Packaging - National - United Kingdom

In the UK, Heineken is eliminating plastic from millions of cans as it rolls out innovative sustainable packaging across thousands of UK stores. Green Grip, the new 100% plastic-free cardboard topper for multi-pack cans is sustainably sourced, recyclable and compostable.