In Romania, a music festival produces up to 400 tons of waste. Ursus Breweries see this as an excellent opportunity to pioneer and support sustainability and waste management initiatives, following its sustainability commitments.
Perroni @Neversea Festival
A programme of selective collection and recycling of aluminium cans – over 15,000 cans collected during the festival. The program supported our NGO partner – https://alucro.ro/every-can-counts/
Ursus @Untold Festival
A similar programme, with a different mechanic and larger volume – over 65,000 cans were collected.
2,000 cans were collected, however, this is viewed as an achievement given the fact that cans were not the primary container used for selling beer during the festival.