Asahi Europe & International (AEI) has signed the EU Code of Conduct on Responsible Food Business and Marketing Practices and committed to making healthy and sustainable food choices easier.

AEI has made a series of specific and tangible commitments in support of the Code. These include making their breweries 100% carbon neutral by 2030 and reducing water consumption to 2.75 litres per litre of beer by 2025.  All their commitments are underpinned by their overall ambition to reach net zero emissions by 2050. Head here to see a full list of AEI’s commitments in support of the Code.

The Code aims to shape a sustainable food environment and enable the transition towards sustainable and biodiverse ecosystems. It covers all significant aspects of food sustainability (economic, social, and environmental) and reflects the goals and ambitions of the Farm to Fork Strategy and the European Green Deal.

The Code has the following aims, underpinned by seven aspirational objectives:
– To stimulate the uptake of healthier and sustainable consumption patterns
– To facilitate the uptake of sustainable practices by all relevant actors in the food system,
– To foster further improvement of internal processes, operations and organisation in food processing, retail, and food service.

AEI has already made a series of specific and tangible commitments in support of the Code. These include making their breweries 100% carbon neutral by 2030 and reducing water consumption 2.75 litres per litre of beer by 2025. These commitments are underpinned by an overall ambition to reach net zero emissions by 2050.