Mahou San Miguel decided to make their new sustainability strategy black on white. And they have done so with specific milestones and objectives, with a specific deadline and with ambitious financing adjusted to the purposes expressed therein.
The 100% Spanish beer company, leader in the sector in Spain and with a staff of 3,900 professionals, has just launched a new strategy under the slogan Let’s Go 2030. It is a ten-year plan with an investment of more than 220 million euros, with which it intends to reinforce its role as an agent of social transformation to improve the lives of people and the planet.
Its priority axes are the protection of the environment, social progress and well-being
The sustainability strategy is based on three basic axes that the company will prioritize in the next decade. They are support for greater social and economic progress; the protection of the natural habitat with the defense of natural resources and biodiversity; and promoting people’s well-being by promoting a healthier lifestyle.
The first point will be based on promoting hospitality and tourism, supporting its clients in their transformation to guarantee their future thanks to sustainability and digitization. Mahou San Miguel also undertakes to make 95% of its purchases from local suppliers and to accompany its value chain so that it incorporates sustainability criteria in its businesses.
All this by promoting stable, quality and inclusive employment. “Within the framework of our new strategy, we want to continue generating employment and continue to be one of the best valued companies to work for in our country, thanks to a strategy in which people and their well-being are always at the center of our decisions. We were clear that we had to reinforce, even more, our role in the economic and social development of our country and to do so, especially, through our support for the hospitality industry ”, points out Alberto Rodríguez-Toquero, general director of Mahou San Miguel.
Circularity, recyclable packaging and reducing the carbon footprint, keys
The second will promote the circularity of its business model, making responsible use of resources. It will do so, among others, with these milestones: reduce its water consumption and carbon footprint by two digits by 2030; promote that 100% of the barley used in its production processes comes from sustainable agriculture; make all its packaging 100% recyclable or reusable and in mobility, boost the efficiency and sustainability of 100% of its fleet.
And already in the third, Mahou San Miguel will promote a more social, healthy and sustainable lifestyle with different initiatives with which it plans to impact more than 35 million people. The incorporation of valuable information on ingredients, nutrition or sustainability in 100% of its references and the awareness of assuming lifestyle habits that respect nature are some of these initiatives.