Asahi Europe & International, custodians of world-renowned brands like Pilsner Urquell, Kozel, Peroni and Asahi Super Dry, are accelerating their sustainability step-change agenda throughout their international businesses, setting ambitious goals and targets until 2030. This includes everything from reducing global carbon emissions to making their packaging eco-friendly, circular, and recyclable. These changes have led a transformation of bottles and cans, making Pilsner Urquell more sustainable.

The Pilsner Urquell packaging has been refreshed: the plastic labels and aluminum foil have been replaced with 100% recyclable paper labels. The new bottles are  more sustainable, easier to recycle and do not create unnecessary waste.

Foil free

  • Removing all the aluminium foil from the neck of the previous bottles means 48.4 tonnes of aluminium per year can be saved – the weight of about 26 cars, or around 820 kegs of beer!

Recyclable paper

  • All non-biodegradable materials have been removed and replaced with recyclable paper labels that are more environmentally friendly.


  • Removing the plastic label at the bottom of the bottles means 57.6 tonnes of plastic can be saved every year – heavier than nine elephants, or over 45,000 glasses of perfectly poured Pilsner Urquell!

Pilsner Urquell is fully committed to making a positive environmental impact – it already reuses spent grain, minimises water consumption and invests in sustainable solutions, ensuring the brewing process is 97% waste-free. The latest bottle design means the paper labels and carton packaging is 100% recyclable, and for all green bottle markets, the bottles are also reusable.