Packaging forms a substantial part of Carlsberg Group’s value chain carbon footprint, so innovations are vital for meeting our 30% reduction target by 2030. After starting the Green Fibre Bottle project in 2015 with several partners, in 2019 it matured into a formal partnership with Paboco. While we have a long way to go, in 2019 we revealed two prototypes – both holding beer for the first time.
Both prototypes are made from sustainably sourced wood fibres, are fully recyclable and use an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier; the other a 100% bio-based PEF polymer film barrier. They will be used to test barrier technology as we develop a solution for the world’s first 100% bio-based bottle without polymers.
In 2019 our project was also joined by other leading global companies, The Coca-Cola Company, The Absolut Company and L’Oréal, in a paper bottle community launched by Paboco®. The community unites leading global companies and experts sharing the vision of advancing sustainable packaging, offering high-quality products with reduced environmental impact.